Target Audience

The target audience for any music video depends on the expectations of the audience. Depending on the type or style of the music there are different expectations and conventions. The conventions of a pop music video for example are female dancers, lip syncing and they also often include stage sets with professional lights.

If you had a rock and roll song you would expect a lot of band shots and a group to be performing as this is a strong element to that genre and the attachments that go with it.

These would all be examples of the target audience.

Viewing habits would be habits the audience get into. They're quite like expectations, however these are more to do with seeing the same thing over and over again due to the elements within the video that cause the viewers to become obsessed in a positive way.