Goodwin's Points

The main points that are used to analyse music videos according to Goodwin are

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for a boy/girl band)
2. There is a relationship between the lyrics and the visuals (either illustrative, amplifying or contradicting).
3. There is a relationship between music and visuals (either illustrative, amplifying or contradicting).
4. The demands of the record label will include the needs for lots of close ups of the artist(s) and the artist may develop motifs which recur across their work (a visual style)
5. There is frequently reference to the notion of looking (screens within screens, telescopes etc.) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference ( to films, TV programmes and other music videos etc.

This is an important element of music video analysis and helps when considering points while watching a music video.