Friday 25 November 2011
Friday 18 November 2011
What should be included in a magazine advert and DigiPack
Magazine Advert
- Pictures of the 'artist'
- Age Ratings
- Information about artist and song
- Release Date
- Matching Themes
DVD Cover
- Bar Code
- Matching Themes
- Age Rating
- Possible pictures from video
- Pictures of scenes and/or artist
- Artist and song name
- Reviews
Analysis of Eminem DVD cover
not eye catching
simplicity at its finest, doesn't need to cram the cover with information due to his standing fame and popularity.
pictures from music video for each song, shows the audience the genre and feel of what the DVD is about
tracklisting
age rating
Dark, representing his lifestyle
simplicity at its finest, doesn't need to cram the cover with information due to his standing fame and popularity.
pictures from music video for each song, shows the audience the genre and feel of what the DVD is about
tracklisting
age rating
Tuesday 15 November 2011
Feedback of final
26:
genre- visuals and costume link with conventions of rap genre.
editing techniques- the triple split screen worked really well because it was really ironic. Lense flare made it look professional.
camera angles- a good variety of camera angles were used- this worked really well. The anlges in the fight were really effective.
selling artist- the artist was promoted well.
genre- visuals and costume link with conventions of rap genre.
editing techniques- the triple split screen worked really well because it was really ironic. Lense flare made it look professional.
camera angles- a good variety of camera angles were used- this worked really well. The anlges in the fight were really effective.
selling artist- the artist was promoted well.
evaluation s1-27
-The video met the genre conventions because it was mostly based on the street which is a stereotypical location for a rap video.
-The editing techniques were good, we liked the split screen. We also liked the parallel editing in the video however, it did make the storyline hard to follow and times.
-The camera angles were good.
-It sells and promotes the artist as the storyline is clever and unique.
-The editing techniques were good, we liked the split screen. We also liked the parallel editing in the video however, it did make the storyline hard to follow and times.
-The camera angles were good.
-It sells and promotes the artist as the storyline is clever and unique.
group 28 evalutation
- Black and white tint was used effectively.
- The editing kept continuity most of the time however it did slip a little in some places.
- the costumes helped represent the genre effectively.
- there could have been more camera angles.
- good use of split screen.
- could have learned the words better.
- good use of locations.
- The editing kept continuity most of the time however it did slip a little in some places.
- the costumes helped represent the genre effectively.
- there could have been more camera angles.
- good use of split screen.
- could have learned the words better.
- good use of locations.
s1-29 music video feedback
genre conventions:
The music video follows the conventions well they're dealing drugs(microphones/illegal) they wear appropriate clothing e.g. tracksuits ect. Some of the props like the microphone for rapping, cars as general hip-hip prop, and set in a urban location for when the lip syncing of the rap scenes occur.
editing techniques:
Good contrast between the black and white scenes and the colour scenes. Good use of split screening that fittet in with the narrative.
We think you could of put in more editing techniques in to the video such as fading, more filters and transitions.
Camera angles:
The use of camera angles are effective for example when the male actor rapping in the chorus was really effective (good variety). Also point of view when the guy gets mugged is really effective.
The music video follows the conventions well they're dealing drugs(microphones/illegal) they wear appropriate clothing e.g. tracksuits ect. Some of the props like the microphone for rapping, cars as general hip-hip prop, and set in a urban location for when the lip syncing of the rap scenes occur.
editing techniques:
Good contrast between the black and white scenes and the colour scenes. Good use of split screening that fittet in with the narrative.
We think you could of put in more editing techniques in to the video such as fading, more filters and transitions.
Camera angles:
The use of camera angles are effective for example when the male actor rapping in the chorus was really effective (good variety). Also point of view when the guy gets mugged is really effective.
Feedback
Group 30
Stayed well within its genre conventions and portrayed a gritty reality and had a subtle twist with swapping drugs for microphones. This worked well as rap music is often publicised as being related to drugs.
There were a good variety of camera angles but a few improvements to the close up when the mugging could have been more clearer but managed to make it safe and effective. The camera angles at the rap were also pretty good but when the camera went close up the camera went really shaky so this could have been improved.
portrays the actors within the music video as dangerous people however, the way the music video was edited kept the audience involved with the video the whole time. The song worked really well with the video and it was a very successful piece of work.
Stayed well within its genre conventions and portrayed a gritty reality and had a subtle twist with swapping drugs for microphones. This worked well as rap music is often publicised as being related to drugs.
There were a good variety of camera angles but a few improvements to the close up when the mugging could have been more clearer but managed to make it safe and effective. The camera angles at the rap were also pretty good but when the camera went close up the camera went really shaky so this could have been improved.
portrays the actors within the music video as dangerous people however, the way the music video was edited kept the audience involved with the video the whole time. The song worked really well with the video and it was a very successful piece of work.
Monday 14 November 2011
Background of our story
When planning our video we decided to try and represent the culture that surrounds hip hop which is the genre of the song we chose. We thought we would try and include violent and drug culture but then we decided we could be more clever and try and link it more to the song. We decided to make our video about buying microphone's illegally like a drug deal. The background to the story is that rapping is illegal in the UK and there is a black market for rappers to get hold of microphones. This is similar to the BBC children's drama 'Bootlegged' which was about the government banning chocolate and the black market that emerged after this point.
Tuesday 8 November 2011
Ideas for magazine and DVD cover
These are some of the ideas for photos we could use for the magazine/ DVD cover. We decided to capture this whilst filming our music video footage as we were in the appropriate setting for the genre of our music track. We thought it would be effective to use the same setting as featured in our music video as the audience will be able to relate to the video and characters. We have used one of the antagonists form our music video as the character on the front of the DVD/Magazine cover as this allows the audience to relate to the characters in the video.
We captured a range of pictures so we could choose from a variety of poses/backgrounds that fit most appropriately when we come to publishing/developing the Magazine/DVD.
Editing Ideas
After going through some of our footage, we have thought out some potential knew editing ideas.
Firstly during the scene where Harry does a robbery, we have shot a POV shot from the victims perspective. We have slightly slowed this shot down to emphasis the shot, creating an effect that this shot is shocking when it is viewed.
Another idea we have had, is to re-wing and re-play the shot where Harry has his cigarette knocked out of his mouth. We will possibly include this to show a bit of humor, and also to reinforce that this action has sparked an instant hatred between Tyler and Harry. This is an idea we are not yet settled upon whether to use it, or not.
Lastly we are aiming to include a split screen when Harry and Tyler are composing their texts. This has been done to cement the fact that two different people are sending text messages to the same person. This is effective as it aids in creating a narrative that is easy for an audience to follow
Firstly during the scene where Harry does a robbery, we have shot a POV shot from the victims perspective. We have slightly slowed this shot down to emphasis the shot, creating an effect that this shot is shocking when it is viewed.
Another idea we have had, is to re-wing and re-play the shot where Harry has his cigarette knocked out of his mouth. We will possibly include this to show a bit of humor, and also to reinforce that this action has sparked an instant hatred between Tyler and Harry. This is an idea we are not yet settled upon whether to use it, or not.
Lastly we are aiming to include a split screen when Harry and Tyler are composing their texts. This has been done to cement the fact that two different people are sending text messages to the same person. This is effective as it aids in creating a narrative that is easy for an audience to follow
Ensuring Camera Safety
As the weather was rainy, we have used an old t shirt folded and laid upon the camera to make sure that we didn't get the camera wet and create a problem for the camera
Props We Have Used
We have included a few props throughout our music video. We have used these to make our footage seem more realistic.
Firstly we have used a mic through out our video. This is because it is very necessary as the video narrative strongly involves microphones.
Secondly, we have used a fake cigarette that is slapped out of Harry's mouth. This is played out like this to give Harry a further motif to mug Tyler.
Lastly we have included a Car within the video. We initially didn't want to use a car, as we thought it quite cliche. After discussing the matter, we thought we would include the car but use it not to make a huge 'gangster' 'show off' effect, but just to assist the footage in trying to achieve the clear narrative we wanted.
Firstly we have used a mic through out our video. This is because it is very necessary as the video narrative strongly involves microphones.
Secondly, we have used a fake cigarette that is slapped out of Harry's mouth. This is played out like this to give Harry a further motif to mug Tyler.
Lastly we have included a Car within the video. We initially didn't want to use a car, as we thought it quite cliche. After discussing the matter, we thought we would include the car but use it not to make a huge 'gangster' 'show off' effect, but just to assist the footage in trying to achieve the clear narrative we wanted.
Continuity That May Appear
We have discussed any issues that we may have during the editing to make sure that we know of any discrepancies that can possibly occur.
Firstly, the weather is different over the different days of our shooting. Although they wasn't hugely dissimilar, there was much more rain and puddles during day 2 of shooting. This is an issue that may be spotted, but cannot be helped by us as a group. Martin has tried to edit the colours in the two different shoots to make them seem more as one.
As well as this we recognize that Harry has had a hair cut between the two shoots. To try and overcome this, we tried to include shots that would require Harry's hood to be up, so audience members wouldnt spot it as a major difference as the music video has been played out.
During editing, we will continue to check for continuity to ensure it doesn't occur.
Firstly, the weather is different over the different days of our shooting. Although they wasn't hugely dissimilar, there was much more rain and puddles during day 2 of shooting. This is an issue that may be spotted, but cannot be helped by us as a group. Martin has tried to edit the colours in the two different shoots to make them seem more as one.
As well as this we recognize that Harry has had a hair cut between the two shoots. To try and overcome this, we tried to include shots that would require Harry's hood to be up, so audience members wouldnt spot it as a major difference as the music video has been played out.
During editing, we will continue to check for continuity to ensure it doesn't occur.
Continuity Prevention
As we have shot our footage on separate days, we have focused a lot on ensuring we keep any continuity as UN-noticeable as possible.
As we have filmed, we all used the exact same costumes that we originally wore on the first day.
This ensures that no blaring differences will appear when the footage is viewed.
As well as this, we have checked that shots don't over lap EG the same thing happened in two different shots. This adds to our narrative as well, to make sure that no differences will corrupt the final version.
As we have filmed, we all used the exact same costumes that we originally wore on the first day.
This ensures that no blaring differences will appear when the footage is viewed.
As well as this, we have checked that shots don't over lap EG the same thing happened in two different shots. This adds to our narrative as well, to make sure that no differences will corrupt the final version.
Making Shots Realistic
When filming we have ensured we have acted as professional as possible.
We have checked each shot to ensure we have no issues such as leaving unwanted props EG the tripod in any of the films.
Whilst filming we have made sure no direct eye contact has been made with the camera, no faces have been pulled, no laughing and no talking during shots have happened. We have checked for this, as in previous projects we haven't checked thoroughly and shots are unprofessional, hence the reason for double checking.
We have checked each shot to ensure we have no issues such as leaving unwanted props EG the tripod in any of the films.
Deciding on New Locations
During our film, we have decided to change locations as we went along.
This is because we found more suitable locations, and also ones that would better suit our needs eg; not enough people.
We have swapped the original cashpoint for a LLoyds TSB cashpoint which has a more urban setting surrounding it.
Also we have used Cambridge City car park also to shoot our car scene instead of the original setting of a known car park from one of the members of the group.
We believe the change in locations have made our footage better, and suit the genre of the footage better than the original ideas.
This is because we found more suitable locations, and also ones that would better suit our needs eg; not enough people.
We have swapped the original cashpoint for a LLoyds TSB cashpoint which has a more urban setting surrounding it.
Issues That We Faced Whilst Filming
We faced many issues whilst filming.
Firstly when we first shot footage, our camera battery died. This meant that we could not continue filming after we had initially planned to film more in one go. To get around this, we planned another filming session to enable us to shoot the missing footage.
Secondly, we didn't have enough members to film the shots we wanted to shoot. We used the tripod to our advantage to shoot when we thought we needed another person. By shooting the clip when we was getting ready, we got the camera into position and are planning to cut the unnecessary clips out that we don't need.
Lastly when shooting there was a downpour of rain. As we needed to shoot using the tripod, we constructed a cover from a t-shirt to completely protect the camera from any rain, , meaning the camera stayed in good working order, but also no rain interrupted the lens of the camera
Firstly when we first shot footage, our camera battery died. This meant that we could not continue filming after we had initially planned to film more in one go. To get around this, we planned another filming session to enable us to shoot the missing footage.
Secondly, we didn't have enough members to film the shots we wanted to shoot. We used the tripod to our advantage to shoot when we thought we needed another person. By shooting the clip when we was getting ready, we got the camera into position and are planning to cut the unnecessary clips out that we don't need.
Lastly when shooting there was a downpour of rain. As we needed to shoot using the tripod, we constructed a cover from a t-shirt to completely protect the camera from any rain, , meaning the camera stayed in good working order, but also no rain interrupted the lens of the camera
Creating a Narrative That is Easy for the Audience to Follow
During filming we constantly thought out how to try and make the narrative we have created easy to get across to the audience.
We have constantly tried to link shots together as we change scenes, meaning we have allowed a story which is easy to follow when viewed by the audience.
By constantly viewing recorded film, we saw how we could effectively link scenes together to therefore create an effective narrative.
We believe by constantly thinking about our shots, planning them and constructing the shots to play smoothly together we have created an effective narrative that any audience could follow.
We have constantly tried to link shots together as we change scenes, meaning we have allowed a story which is easy to follow when viewed by the audience.
By constantly viewing recorded film, we saw how we could effectively link scenes together to therefore create an effective narrative.
We believe by constantly thinking about our shots, planning them and constructing the shots to play smoothly together we have created an effective narrative that any audience could follow.
Monday 7 November 2011
The Autuer Theory
The Auteur theory is a way to analyze a film or other media forms.
This theory was created by Andre' Bazin, a French
Andre believed and held that films should reflect the personal vision of a director.
Andre was a film critic
If a director is an auteur, they are known to have full control and authority and will be left to be the leader of the production of the film or music video.
The auteur has connotations of the power that an author has of the writing and publishing of a novel.
If a director is an auteur, there will generally be a resounding theme within other works in their portfolio and similar shot types, cuts and special effects being used.
This theory was created by Andre' Bazin, a French
Andre believed and held that films should reflect the personal vision of a director.
Andre was a film critic
If a director is an auteur, they are known to have full control and authority and will be left to be the leader of the production of the film or music video.
The auteur has connotations of the power that an author has of the writing and publishing of a novel.
If a director is an auteur, there will generally be a resounding theme within other works in their portfolio and similar shot types, cuts and special effects being used.
Goodwin's Points
The main points that are used to analyse music videos according to Goodwin are
- Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for a boy/girl band)
- There is a relationship between the lyrics and the visuals (either illustrative, amplifying or contradicting).
- There is a relationship between music and visuals (either illustrative, amplifying or contradicting).
- The demands of the record label will include the needs for lots of close ups of the artist(s) and the artist may develop motifs which recur across their work (a visual style)
- There is frequently reference to the notion of looking (screens within screens, telescopes etc.) and particularly voyeuristic treatment of the female body.
- There is often intertextual reference ( to films, TV programmes and other music videos etc.
This is an important element of music video analysis and helps when considering points while watching a music video.
A Digi Pack should include
- A picture of the artist or group
- The title of the album, single or DVD
- An age rating, film classification
- Track listing
- Bar Code
- Some additional photos
- An insert within the digi pack, CD or DVD - Information, Lyrics and some background on the album or DVD
- Duration of DVD
- Copyright information
Target Audience
The target audience for any music video depends on the expectations of the audience. Depending on the type or style of the music there are different expectations and conventions. The conventions of a pop music video for example are female dancers, lip syncing and they also often include stage sets with professional lights.
If you had a rock and roll song you would expect a lot of band shots and a group to be performing as this is a strong element to that genre and the attachments that go with it.
These would all be examples of the target audience.
Viewing habits would be habits the audience get into. They're quite like expectations, however these are more to do with seeing the same thing over and over again due to the elements within the video that cause the viewers to become obsessed in a positive way.
If you had a rock and roll song you would expect a lot of band shots and a group to be performing as this is a strong element to that genre and the attachments that go with it.
These would all be examples of the target audience.
Viewing habits would be habits the audience get into. They're quite like expectations, however these are more to do with seeing the same thing over and over again due to the elements within the video that cause the viewers to become obsessed in a positive way.
Possible additional shots to our film
We re currently discussing as group whether to add various shots of random people not associated with the film, dealing microphones. this adds to the subject of our music video, but also adds a bit of flare and adds to the idea that we are trying to pursue; that the world is mainly just themselves with their microphones and the lyrics from the song suggests
Album covers
We are researching past album covers from the next men to use as inspiration for ours. So far we have only found one proper album cover, deducig that they have only realeased one album/mixtape.
They are quite complex hip-hop partnership using complex and educated lyrics throughout their raps. Their album cover is quite the same, taking a picture of themselves or their colleagues in a recording studio, merging them together and then obscuring the view using colour editing. This is similar to their lyrics as they are taking an ordinary subject/ photograph and giving it a stylish appearance/sound. This is the album cover we have found from the next men:
final cut express effects inspirations
We were inspired to produce our music video in black and white, as this would contribute to the genre and mood of the old school theme hip-hop track. We researched on you-tube how to get the most of this effect and how to make it look neat and professional, in order to maximize the potential of this special effect.
Editing Roles
After capturing our video, we have decided upon editing roles that we will follow, although we will not stick just to these roles, they will be roles we will stick roughly too.
We have decided to make Martin and Dan our main editing guru's. Tyler and Harry will be researching other videos and products relating to our video to inform Martin and Dan of potential editing techniques or shots that we can incorporate.
As a group we will look to blog together concerning lessons plans and discussions we have held
We have decided to make Martin and Dan our main editing guru's. Tyler and Harry will be researching other videos and products relating to our video to inform Martin and Dan of potential editing techniques or shots that we can incorporate.
As a group we will look to blog together concerning lessons plans and discussions we have held
Friday 4 November 2011
Tuesday 1 November 2011
Class Feedback
We received various feedback from the class regarding our rough cut video. We have summarized this info into a block of positive and negative so we have a clear indication of what to keep, delete and improve from our video.
This is the feedback from the class we received.
We have broken this feedback down into the following;
Positive:
- Good editing, switches and transitions between different clips
- Good idea of using mics instead of drugs to show imagination
- Costumes represent the lyrics appropriately, good use of mise en scene
- Two main characters is a good idea instead of the conventional one main character.
- Props link to lyrics
Negative:
- Shot cuts need to be quicker
-Variety of shots aren't used enough EG close up's or extreme close up's
- Include some lip syncing shots
- Improve story narrative
-Increase the speed of shots and how they are cut and edited
We will take this feedback and use it to improve our video during editing
This is the feedback from the class we received.
We have broken this feedback down into the following;
Positive:
- Good editing, switches and transitions between different clips
- Good idea of using mics instead of drugs to show imagination
- Costumes represent the lyrics appropriately, good use of mise en scene
- Two main characters is a good idea instead of the conventional one main character.
- Props link to lyrics
Negative:
- Shot cuts need to be quicker
-Variety of shots aren't used enough EG close up's or extreme close up's
- Include some lip syncing shots
- Improve story narrative
-Increase the speed of shots and how they are cut and edited
We will take this feedback and use it to improve our video during editing
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