Influences

This video captures the feel and atmosphere that we plan to create in our video. The grim locations featured are clearly in London because of the landmarks visible, areas like this are harder to come by in Cambridge but we have selected are well suited to what we need. The clothing worn in this video is the kind of thing we will all wear in our video to appear like the characters we are trying to play. We will also use some similar camera shots to this video as they also follow the subject of the video as our video does. However this video entirely revolves around lip-synching which ours will not and also does not feature a storyline which is what we plan to include.

This is a screen shot from the film 'Kidulthood'. These are the kind of clothes we will wear in our video to bring across similar character types to the film.

Our video does not follow the typical conventions of a music video as it follows a narrative like a short film accompanied by the music playing in a non - diagetic format. We took influence from auteur Jonathon Glazer who uses this technique to bring across a darker and less traditional atmosphere to his videos. We decided using this method would fit the feel of the song and would be more powerful than ,ore typical type music video. An example of a video that does the same thing is Chase & Status Let You Go which became a very successful song which shows that a non typical video can still attract a large audience.